Client Overview
Bat Cave Burlesque is a burlesque show and production company offering high-glam performances full of ghoulish glamour.
Via L'once has carved a niche for her brand by blending sensuality, glamour, and dark beauty with an approachable vibe and alternative music. Each show is created especially for "the female gaze, the queer gaze, the goth gays".
"Bat Cave is a place of empowerment for audience & performer, honed skill, and of dark, sharp-edged beauty and it deserves to flourish like a little black vampiric butterfly." - Via L'Once
So, she came to me to make it happen!
The Goal
Unseelie Revel Package: Full Branding
Via L'Once wishes for Bat Cave to grow into their big stage venue by doubling ticket sales in 2025. To do so, the brand has to quickly communicate their standards and vibe to new audiences.
High-End Glamour
In order to properly communicate the high-end feel of this brand, there was something that we needed to avoid: Skull graphics and Hot Topic.
While Hot Topic serves as an accessible entry point to alternative culture, its mass-market appeal and over-commercialized aesthetic can feel disconnected from the authenticity and premium nature that Bat Cave Burlesque offers.
I knew I wanted to use historical references in order to create a timeless appeal. Genuine Victorian illustrations were used as the foundational inspiration. I also wanted to bring in the depth and richness of gothic horror, ensuring that the brand’s aesthetic feels immortal yet relevant enough to seduce modern audiences.
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