Branding for the haunted, the enchanted, and the strange
Oblivion Tattoo Studio in Iceland threw together a logo, painted their name on the window, and opened their doors.
But the brand never felt like them. It was safe, obvious, and forgettable.
They loved gothic architecture, art nouveau, and the darkness of folklore and vampires instead.
They came to me and said, “Our current brand isn't us.”
So I built them a new brand that felt like walking into their world.
Something dark, eerie, and magical.
That’s what I want for you too...
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a brand that finally feels like You
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I know what it’s like to build a business that works but doesn’t truly feel like you.
I always wondered what would happen if I brought my dark little heart to light. No hiding. No pretending.
That's when everything changed for me. I stopped doing what I thought I needed to do to be successful, and success followed effortlessly.
That's why I create brands that feel like you. Brands that feel like your audience, too.
Because the world already has enough "normal". It needs more YOU.
hey, i'm Lune. your dark brand folklorist.
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BOOKING JAN + FEB 2026 | BOOKING JAN + FEB 2026 | BOOKING JAN + FEB 2026
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These pieces were created for moonlit beauty co...a beauty studio that wanted their physical space to feel as intentional as their visuals.
Imagine what your own brand can become when every detail is designed to light up YOUR audience.
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Every dark fairytale has a moment when the heroine steps through a door, leaving behind the world that kept her small and entering the life she was destined to live.
You’re standing at that door now.
And when you step through it, you won’t just claim that journey for yourself, you’ll open it for your customers too.
They’ll see your brand and recognize something they’ve been searching for all along: A reflection of their truest self staring back at them.
That's powerful. That's magic.
Take a sip...and descend
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devotions from clients past
Lauren
(after dark)
Lune, I AM SPEECHLESS!!!! ☁️🌙✨🪽 I love it!! I really think you killed it. Everything about it feels good to me! I’m so excited about this!!
Alexia Onyx
(author)
The Muse & Misfit branding experience was everything I could have hoped for and more. Every step of the way I felt heard and seen, and was confident that I was in the best hands to craft something I would fall in love with. Lune was the perfect partner for the alternative and authentic branding that I wanted to create and I couldn’t be happier with the results.
Jes
(mythic hair)
Muse and Misfit NAILED IT. Lune was completely tuned in to what I was looking for and completely and utterly blew me away. My brand is PERFECT. I cannot wait to debut my brand for my customers. This is a total game changer!
"The longer I look at everything, the more it feels like me and how I want everything to feel."
"This right here is so me in so many ways I'm in awe."
"I love it! I really think you killed it. Everything about it feels good to me."
"I saw it and gasped because it felt like me."
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Muse & Misfit is a Gothic Brand Design Studio specializing in dark aesthetic branding for alternative women. We create brand identities and visual systems that capture gothic, fantasy, Victorian, and ethereal influences. Our services go beyond logos to include brand strategy, merchandise, print design, websites, and social media templates. By combining storytelling with design, we help alternative business owners build cohesive, unforgettable brands that feel as atmospheric as they look.