moonlit beauty co
Chelsey knew exactly who her brand was for: a self-aware, style-forward woman who values artistry, individuality, and immersive beauty experiences. Someone who doesn't care about trends because she’s too busy cultivating her own signature look. Someone who wants brows tailored to her own face rather than trying to copy someone else's.
She told me the aesthetic she envisioned was "Brutalist Glamour meets Mystic Femininity". Soft and hard. Rose jam and concrete. Ultra-feminine energy wrapped in bold blackwork tattoos.
So that’s exactly the world I built for her.
The final brand is where gothic luxury meets artistry. It invites you to release what makes you ordinary and emerge a little bit weirder and more truly yourself.
She completed her package with 3 enhancements: a silver foil gatefold gift certificate, business cards, and Instagram highlight covers.
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bringing the brand to Life
What began as a visual identity blossomed into a full on sensory experience. The studio’s interior is drenched in hot pink neon lights, moody shadows, mirrored silvers, and a striking custom mural, becoming the physical extension of the brand world I created for her.
When my client shared a video of the finished space and said the branding inspired the entire interior, I knew we had crossed that rare moment where design becomes environment!! Atmosphere. That's the power of cohesive branding.
To support the in-studio experience, I created a collection of tangible assets that match the space’s dark, magnetic atmosphere.
Gatefold gift certificates are always a favorite. They open like a reveal with all the drama and elegance...perfect for gifting.
I finished off the experience with silver foil business cards and a set of custom IG highlight covers to ensure the digital doorway mirrors the physical studio’s energy.
When every touchpoint speaks the same language, the brand stops behaving like a business and starts behaving like an entire damn world.
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Moonlit Beauty Co. is a perfect example of what happens when a client commits fully to the vision: everything becomes immersive, seamless, and unmistakably theirs.