Misfit Academy
FOR NONCONFORMING ENTREPRENEURS
Choose Your Curriculum
The Library
Study Hall
"Ink-stained secrets & ancient misfit knowledge dwell here"
"Class is always in session for the the curious and the strange"
Grab my free PDFs where every page is torn from the Misfit Academy archives.
Classes to help you understand your brand and enchant your audience.
Hallow Woods
"In the woods, time doesn't move in a straight line. Prepare to change"
Some lessons live in stories others are expressed in front of the camera lens.
The Library
Study Hall
Hallow Woods
I’m not here to teach you how to fit in. I’m here to show you how to carve your own path - one so true to you that even the trees bend to make room for you.
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The teachings you'll find in Misfit Academy are about both branding and business because one cannot be successful without the other.
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I started my first business 16 years ago and have been building brands for just as long.
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My teaching style combines logic (the facts), with strategy (the plan), with a healthy does of inspiration (the feels) for classes that are sure to be informative and transformative.
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Class is in session!
Lune Caselle
Meet Your Professor
The Headmistress’s Office
Teaching isn’t all I do at this Academy.
I also conjure... Brands, that is.
The lessons and the free offerings are only the threshold. The real transformation happens behind closed doors, where I design brands, merch, and more.
This is where businesses become something more than businesses and business owners become something more than business owners - they become keyholders to a realm of their own making.
If you're sick of blending in and want a brand that haunts & enchants, step inside my office and come work with me!
View My Services
The Academy is Always Changing
The halls are shifting. New rooms will appear.
Return whenever you’re ready.
Or when you’re ready to be something more.
Study Hall
The Library
Meet your teacher
Hey! I'm Lune Caselle.
I've owned businesses for 15 years and have been building brands for just as long.
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I love to help misfits like YOU embrace the glorious strangeness that sets you apart, breaking free from the mundane, and challenging the never-ending journey of self-exploration.
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My teaching style combines logic (the facts), with strategy (the plan), with a healthy does of inspiration (the feels) for a class that's sure to be informative and transformative.
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Want More?
I genuinely want you to succeed so here are some guides and resources to help you do just that! Oh, and they're free.
5 PAGES FOR A TRUSTWORTHY WEBSITE
HOW TO WRITE CAPTIVATING ABOUT PAGES
CONJURING CONTENT
You could be missing out on sales if your website doesn’t have these key pages. This guide will Increase your credibility and ensure your site is trustworthy.
Get rid of your boring About Page and turn it into a portal that captivates your audience and converts them into lifelong customers.
Banish the content creation curse that plagues small business owners and start conjuring content ideas so effortlessly it feels like magic.