
Imagine you grab coffee every morning. The place is cute. The latte art is nice. The barista remembers your name. It’s fine.
But one day, you stumble upon this hole-in-the-wall spot. The place is lit with candelabras. The air smells like cinnamon and cloves. Your favorite song is playing...like your actual favorite, not one on the top 100.
The barista wears band tees and compliments your boots. The menu is done in blackletter font. Each drink is named something like "Velvet Fog Latte" or "The Black Veil".
You haven't even taken a sip yet you already know:
This place gets you.
That’s the kind of brand I help you create.

I'll bring your darkness to light
I don’t do boring. I craft brands that belong in dark fairytales. Brands that tell ghost stories by candlelight and drink in foggy nights like wine. Brands with pointed teeth that bite back.
Rebellion. Obsession. Expression. Art.
If your brand is dark, dreamy, maximalist, whimsical, rebellious, or gothic...you’re in the right place.

It's time for a brand that haunts & enchants. Ready?
The Realm
Full Branding Package
Whether you're starting a new brand or revamping an existing one, you crave a full transformation. You want a brand that matches your dark little heart. A brand that tells a story - and looks good doing it.
This is perfect for new or existing businesses of any size.
✶ PAYMENT PLANS AVAILABLE ✶
$2500
The entire world that is your brand!
The Veil
Mini Branding Package
Your business has outgrown your DIY brand and you're ready to take the next step. This mini package gives you the basic tools necessary so you can continue to write chapters in the story that is your brand.
This is perfect if you need something to get you started.
✶ PAYMENT PLANS AVAILABLE ✶
$1600
A glimpse at your brand...

My Signature Framework
I believe that branding has the power to heal the misfit’s core wound: the feeling of being misunderstood.
That’s why my clients often tell me: “You get me.” Or “You showed me something about myself I never knew.”
That’s what I’m truly doing here.
I'm creating brands that transform businesses. Brands that transform business owners. Brands that transform the people shopping with them.
If you're here for a pretty brand - you'll get that. But my goal is to craft a brand that sees you. That gets you. And celebrates you. That's magic.
Identity
The reason you exist and the emotional truth behind your work.
This is where we clarify what your brand stands for, what drives it, and who it’s really for.
Personality
Your brand should feel like the cool chick introducing people to their next favorite thing.
These are the traits your brand embodies. Your tone, your attitude, your vibe.
Storytelling
The story that lingers under the surface of everything you do.
Think of it as the SOUL of your brand - haunting & enchanting everyone that comes into contact with it.
Aesthetic
Your unique aesthetic that initially attracts people to your brand and makes them FEEL something.
It's a visual expression of your identity including the design work I create for you.
Experience
How your brand is lived, felt, and remembered.
This is about the full sensory experience of your brand - from every touchpoint - that keeps people coming back for more.
Add-Ons
Merch + Print
Stickers
Pins
Tote Bags
T-Shirt Design
Album Covers
Packaging Inserts
Art Prints
Event Flyers
Zines
...and more


Social Media Templates

Creative Direction
This is for brands that crave an atmospheric experience.
Now taking on select creative direction projects!

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What if I need additional brand assets later?My branding packages offer everything you need for a solid foundation for your business. But add-ons always create a more solid customer experience! I offer add-ons such as merch, social media templates, additional brand elements, packaging inserts, business cards, creative direction, and more. You can book these during or after your branding project. Add-ons will add additional time to your branding project.
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How does the The Realm (Full Branding Package) work?Whether you're starting a new brand or revamping an existing one, I wholeheartedly believe in this combination of brand elements for businesses of any size. If you crave a full transformation with a brand that finally feels like you, this is the package for you! The Realm is $2500 USD and takes 1 month to complete. Here’s what to expect: Onboarding Onboarding Document - After the contract is signed and the first invoice is paid, you’ll fill out a questionnaire to tell me everything about your brand and the vision you have! Week 1 Research & Strategy - We have a video call workshop during the first week to go over your brand and creative direction. This is where we co-create the direction of your brand, dreaming up experiences, strategy, and how to achieve your goals. I'll deliver the Competition Research, Dream Customer Profile, Brand Glossary, and Brand Personality as a video with voiceover. Feedback can be submitted at this time. Week 2 Brand Concept - Your unique brand concept is crafted. This includes a mood board and color palette. I'll deliver your brand concept & creative direction as a video with voiceover. You can submit feedback at this time. Week 3 Brand Designs - Your brand designs are revealed through a second video call. You can submit feedback at this time. Week 4 Finalization - Any revision requests will be completed this week. Then, I'll prepare the final files your brand colors as well as black & white. 3 Canva templates are created and delivered. Your brand is ready to introduce to the world! Want add-ons? I offer a ton of design add-ons that enhance your customer experience and turn your brand into an immersive world. Social media templates, merch, print designs, etc. You can add these options to your package or come back for them at a later date. Just keep in mind that they'll extend the project by another week or two.
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I'm in a rush. Can you finish my brand faster?I'm currently booking months ahead of time, so if you have a deadline for your branding needs, please apply to work with me ASAP! I don't offer rush projects because my branding process takes time to develop properly. There's a lot of strategy and research behind the scenes - even before the design portion begins! If you want something quicker than my 1 month timeline, then I'm probably not the designer for you.
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How does The Veil (Mini Branding Package) work?It's perfect for new or existing business that aren't ready for my full brand development package (yet). If your business has outgrown your DIY brand, this is the package for you. My Mini Branding package is $1600 USD and takes 1 month to complete. Here’s what to expect: Onboarding Onboarding Document - After the contract is signed and the first invoice is paid, you’ll fill out a questionnaire to tell me everything about your brand and the vision you have! Week 1 Research & Strategy - We have a video call to confirm the direction of your brand. I’ll craft your brand strategy based on your answers in the document, our video call, and industry research. I deliver the Competition Research and Dream Customer Profile as a video with voiceover. Week 2 Brand Direction - Your unique brand direction comes to light with a mood board and color palette. I send it to you for review as a video with voiceover. Feedback can be submitted at this time. Week 3 Brand Design - Your brand designs are revealed through a video with voiceover. You can submit feedback at this time. Week 4 Finalization - Final revisions are made this week. I finalize your files in all of your brand colors as well as black & white. Then, your brand is ready to introduce to the world! Want add-ons? I offer a ton of design add-ons that enhance your customer experience and turn your brand into an immersive world. Social media templates, merch, print designs, etc. You can add these options to your package or come back for them at a later date. Just keep in mind that they'll extend the project by another week or two.
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I don't want the strategy - only the designs! Can you do that?The strategy informs the designs I create, yes. But it also informs every decision you make in your brand going forward!! A brand without strategy is like frosting a cardboard box and trying to eat it! It looks pretty on the outside, but the flavor is definitely lacking... After 15 years of building bold, unforgettable brands, I've perfected my formula. It takes a combination of research, intuition, strategy, and pretty aesthetics to achieve a brand that people can't get enough of. So, my answer is no. Sorry!
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How long does a branding project take?My branding packages take one month to complete. If you have add-ons (like merch or additional brand assets), it will take longer. I'm currently booking months ahead of time, so if you have a deadline for your branding needs, please apply to work with me ASAP!
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Do you offer payment plans?Yep! You can pay in full or split your payments. I typically offer payment plans made in 2-3 installments. I require the first invoice to be paid in order to secure your spot. The final payment is due on our start date. If you want a payment plan, just let me know while booking!