Lune Caselle

Storyteller. Designer. Nightmare Chaser.

From a young age, I knew who I was. I devoured every faded page of Bram Stoker's Dracula and rented FairyTale: A True Story from the video store every month. I covered my walls in band posters and clippings of Dita Von Teese that I ripped out of magazines. The boys in school made fun of how much eyeliner I wore, but I still packed it on like battle armor.

I'm very much that same girl. Wild with enchantment, and basking in darkness. A lover of the eternal and the ephemeral. I live for duality, for haunting etherealism, and self-expression so bold that others fall under the spell, daring to become their truest selves, too.

The Muse inspires.

The Misfit stands out.

Why not be both??

It's time to stop settling for an uninspired, boring brand that gets lost in the crowd.

That's not who you are. That's not who your customers are either.

Welcome to a world where darkness meets whimsy and strangeness is our greatest power.

I get you, because I'm like you.

Maybe you're not obsessed with the Victorian era, and maybe you don't spend your weekends at burlesque shows like I do...

But we still share a common thread.

We’ve both felt out of place in a world that pushes us to conform. And despite that, we've chosen to embrace what makes us different. To celebrate it.

That's what connects us: our ability to carve out a space of passion and creativity in a way that speaks to our dark little souls.

"Brands can exist in a way that make people feel like, “I'm not alone.” And I think that's one of the coolest things we can do with branding."