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6 Stats to Improve if You Want to Make More Money

Updated: Jan 30, 2024


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You can increase your revenue without increasing your customer base. Yep, it's true! Focus on improving these 6 stats to help you make more money in your online boutique.



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Your conversion rate is the number of website visitors that place an order compared to the number of visitors that leave without buying anything. Work on improving this stat to leverage the traffic you're already getting to your site!


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The bounce rate is the rate at which people leave your site after visiting a single page. Obviously, if they're leaving, they're not placing orders! So, this needs to be fixed.


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Cart abandonment is the percentage of people that add items to cart and NEVER checkout! The most common causes are surprise shipping costs, slow checkout pages, and not enough payment methods.


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Oooh, the dreaded dead stock! These are items that are sitting on your site unsold.


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How much money are your customers spending per order, on average? How many pieces are they buying?


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Repeat customers are where it's at! Seriously, this is the mark of a healthy, successful business and brand! It actually costs more money to get a new customer than it does to keep your existing customers.


How do your stats look? Is there something you can focus on to increase your sales and grow your business? Let me know!



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