Anti-Brand Branding: Stop Trying To "Solve A Problem"

Anti-Brand Branding is where I encourage you to break traditional branding rules. Your business isn't some average, stuffy business...so you shouldn't follow average, stuffy guidelines.

You've probably seen this repeated over and over by brand strategists, marketing professionals, and business coaches alike...

"You need to determine your customers' pain points so you can solve their problems"

What this means:

Pain points are typically a problem or a set of problems your customers have.

What this typically looks like:

For example, if you own a clothing store your customers' pain points may be that they don't understand how to dress for their body shape, they don't know how to properly style themselves, etc.

Why we're breaking that BS rule:

Prepare for the biggest business ICK ever...

"It's marketing's job to make these customers aware of their pain points so you can convince them that your product or service will address those pain points and improve their lives."

Know what that means?? It means that you're supposed to tell your customers what they're doing wrong so that you can sell them the solution.

AKA Give your customers a problem they didn't know they had so you can make money off of them.

Um...that's really f*cking gross.

To learn more about the dark truth behind brand strategy, click here.

Imagine purposefully bringing somebody down just because you think they'll hand over their money.

This leads to a rise and fall of self-esteem and happiness where spending money becomes a temporary solution/dopamine hit.

Because this business rule is rooted in breaking people down rather than building people up, we're throwing it out the window!

The Solution:

Rather than give your customers a solution to a made-up problem, let's use the power of positivity to encourage sales.

Celebrate what makes your customers unique instead!

Do they have a common interest? Encourage it!

That's how you create a lifestyle brand worthy of a cult following.

Solving your customers' problems will come secondary to creating an immersive world in which they feel they belong.

---

Maximalist. Gothic. Magical. Romantic.

I design dreamy & rebellious lifestyle brands for misfits like you!

If you're ready to break the rules to craft a brand that feels like you and celebrates your customers...click here.