Throw Out Your Boring Packaging Inserts (Your Customers Are)

I've been in the e-commerce industry for 15 years and far too often, I see brands make their packaging inserts all about them.

Tag us. Here's a discount to buy from us again. Follow us. Blah blah blah.

But let's be real...those inserts end up straight in the trash.

Not only are these brands creating unnecessary paper waste, but the entire purpose of the insert itself is lost.

I want to change that.

I believe that packaging inserts can serve their purpose AND be worth saving.

I want your customer to open their package and think, "This is so cool! I want to frame it and add it to my gallery wall."

Doesn't that sound good??

Most inserts are designed to be trash from the beginning. Seriously... Brands spend money to print their inserts with the assumption that the customer will quickly look at them and throw them to the side.

Or worse, they create something that they THINK their customer will want to keep (spoiler alert: they don't).

Here's my solution: Your insert acts as a free art print.

It feels like a gift. It's something your customers actually want to keep.

🥀 They frame it on the wall 🥀 Tape it to a mirror 🥀 Pin it to their vision boards

It becomes a constant reminder of your brand and the identity your customer embraces.

It’s a connection to your customer’s lifestyle. A symbol of their dreams and aspirations. A lasting piece of a story that your brand has helped write.

And yes, the back of it will have all of your info so they never forget about you. It's a win-win.

I love to create lifestyle brands. Which means that every touch point should fit into your customer's life...including your packaging inserts!

I offer this as an add-on service so be sure to mention that you need one when booking your brand.

Love, Lune Caselle

Want me to design a brand that feels like art?

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