Silver & Sage is an indie publishing company that makes special edition fantasy and reverse harem romance books.
They asked me to create a brand that feels professional and trustworthy as they connect with their audience and work with authors, and will grow with them as they expand into other genres.
The inspiration? Magic. Sensuality. Adventure. Friendship. This project blends publishing branding, editorial design, and visual storytelling to create a collectible, immersive brand world. It feels romantic, elevated, and story-driven.
While I’m often known for dark, alternative, and gothic aesthetic brand designs, my work spans fantasy, romance, luxury, and niche publishing brands too.
Portals & Promises
Each exclusive edition from Silver & Sage is a promise and a portal. Their reader’s world was ordinary before, but now she’s introduced to magic and fantasy, to seduction and intrigue. The brand exists in the in-between: Reality and imagination. Solitude and community. Coziness at home and sight seeing travels. Every book is a promise of adventure and belonging, of romance, and enchantment. And the best part? The invitation doesn’t turn to ash at midnight. It arrives on their customer's doorstep again...and again.
What's better than the fantasy trope where the main character receives a letter or invitation that changes their life forever?? I recommended a letter design that they could insert into every package, updating the text for each new release.
The fantasy Experience
Logo Suite
Natalie specifically requested unicorns, but in an elevated adult fantasy way. No 5th grade birthday party vibes with pastel unicorns and sparkles!
The logo suite conveys a feminine energy, friendship, and elegant magic.
.png)
But I didn't stop there...
Every brand I create has an entire gallery of graphics such as illustrations and icons that can be used to enhance the brand, attract customers, and create recognition.
Silver & Sage specifically requested individual illustrations of the trio of women in their logo so they could use one for each genre of books they offer. They chose to add-on another woman in a ballgown for their upcoming historic fiction releases.
.png)
Pretty Assets
Silver & Sage received social media templates to promote their books as well as a gallery of edited stock images to match their brand until they're able to hire a photographer of their own.
Within their lifestyle guide, I even gave them customized tips for taking their own photos without sacrificing aesthetics or quality.
.png)
.png)
Image Library
Brands are visuals and humans are visual beings. Silver & Sage knew this, and requested my Image Library Enhancement. I sourced and edited images to match their brand perfectly.
Most book brands and reader accounts lean heavily on faceless imagery including flatlays, shelfies, books covers, or text-only promotion. While beautiful, it can keep the experience distant. This brand had a unique opportunity to do something different: Place the reader at the center of the story.
.png)
.png)
main character energy
becoming a lifestyle brand
I crafted a 50+ page Lifestyle Guide that ensures the Silver & Sage brand feels trustworthy (a big concern in the current indie publishing market) and creates a world that readers want to be a part of.
Every brand I create gets a fully customized guide and each one is different. This one included a full stock imagery gallery, messaging recommendations including custom taglines & quotes, photography art direction, and so much more.
.png)
Implementing the brand
Do you know what I see all too often??
Business owners get their newly designed brand, slap a logo on the top of their site, update their profile pictures on social media, then...it all falls flat.
I created my Lifestyle Guides to bridge that gap. And in the branding world, trust me, it's a HUGE gap.
But when my clients open that guide and actually implement it?? That's when the MAGIC happens.
Silver & Sage is just beginning.
Yet, they've already taken the brand I delivered to them and used it to promote their upcoming launch.
They have used the curated image library, textural elements, logos, illustrations, and even quotes I wrote to help them speak to their audience.
