Katie is building something unique - a team of alternative hair & makeup artists for brides that want to ditch the soft glam and look like themselves for their wedding day.
Her previous brand was something she threw together on Canva, so she came to me because she was ready for a brand that told a different story.
She wanted something that felt luxurious and elegant, but also gothic and vampiric.
That's exactly what I did.
The crimson fatale
Every good brand starts with a concept. For Katie Gale's Unconventional Collective, I dreamed up a vision that feels timeless and resonate.
"The moonlight streams through the tall gothic windows of her mansion, brushing against velvet curtains and glinting off crystal chandeliers. You can hear heels soft against marble and the low hum of a record player echoing from the parlor. The scent of red wine, roses, and candle smoke hangs in the air. It’s feminine, luxurious, edgy, and gothic."
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Katie regularly attends wedding vendor fairs and asked for a stunning flyer to hand out. I photographed and color-graded the gold frame featured on her flyer - it's one that hangs in my office.
bringing the brand to Life
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She mentioned that business cards had never been successful for her in the past. So, I offered up a new idea: A gold foil art print that her audience can admire on their walls. They'll never forget her business!
This is a Lifestyle brand.
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The work Katie Gale's Unconventional Collective does is hands-on...literally! They sit face-to-face with with brides on their most anticipated day.
Because of that, the brand needs to feel tangible, even when it's digital. I included textural elements such as paper and fabric textures, and recognizable graphics like gold frames and a cherry-red wax seal.
a real brand for a real Experience
The brand posts a ton of beautiful photographs that showcase each artist's work. But Katie is creating a lifestyle brand, so Instagram templates that allow her to connect directly with her alternative audience were a must.
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but here's her
Secret Weapon
A 70+ page Lifestyle Guide that covers EVERYTHING Katie needs to know to create a brand her audience will obsess over.
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Every brand I create gets a fully customized guide and each one is different. Katie's included a booth design for vendor fairs, photography art direction, a stock image gallery, social media content recommendations, and more.
she instantly implemented it.
Katie used her brand assets and the Lifestyle Guide to completely transform her website.
From this...
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To this!
