Musings
of a Misfit

16 years ago, at the age of 17 (I've been a business owner for HALF of my life), I wrote the website copy for my first business - an...

I've seen some hot takes and negative reviews for the recent Nosferatu film , particularly by people that aren't familiar with the gothic genre. Many people don't get it. They thought the story was slow and boring, or thought the morbidity was too disturbing. But those who are familiar with gothic literature understand that these stories aren’t meant to make you feel comfortable. They don’t cater to conventional morality or simplistic good vs evil narratives. Gothic is a gen

I refuse to create boring brands. Let's face it, there's enough of those lurking around. Instead, I like to create brands that are...

Some creatures, like us, were born to dwell in the dark. The anglerfish is one of them. With needle-sharp teeth, ink-black skin, and a...

I've been in the e-commerce industry for 15 years and far too often, I see brands make their packaging inserts all about them. Tag us....

If you're anything like me (and I'm pretty sure you are), then you've experienced the absolute SOUL SUCKING experience of working a...

Our choices reflect who we are, what we believe, and the world we want to live in. Nowhere is this more evident than in subcultures like...

I've always been a little weird. In kindergarten, I chased boys around the playground pretending to be a monster. I made a deep growling...