Musings of a Misfit

All things business, branding, and subculture.

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Your Brand is a Mirror: Brand Reflexivity & Self-Evolution

Have you ever been head-over-heels in love with your brand, only to look at it one day and feel completely disconnected from it?? The...

An Analog Brand in a Digital World

Every time I drive into San Francisco, I see billboard after billboard lining the freeway. They all promise a brighter, faster, smarter...

Competition is GOOD for Business...Trust Me

For many of us, especially those building brands that are deeply personal or aesthetic-driven, seeing someone else doing something...

How To Harness Viral Moments For Your Brand

I'm not going to lie - it's good business to leverage viral moments and trending memes on social media. The algorithm loves that shit -...

Brand Concepts: Crafting a World, Not a Boring Ass Business

What if your brand didn’t just sell something, but transported people somewhere else entirely? What if your business was more like a...

AI and The Arts & Crafts Revival

AI is everywhere . Even the least tech-savvy people in your life are using it. To some, it's a helpful tool to bring ideas to life. But...

Dear Teenage Me: You Were Onto Something

16 years ago, at the age of 17 (I've been a business owner for HALF of my life), I wrote the website copy for my first business - an...

Gothic Brands Are More Than An Aesthetic

I've seen some hot takes and negative reviews for the recent Nosferatu film , particularly by people that aren't familiar with the...

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Free

Combining multiple aesthetics into one brand

STRUGGLING TO CREATE A COHESIVE BRAND BECAUSE YOU LOVE SO MANY DIFFERENT STYLES & AESTHETICS?? THIS GUIDE WILL INTRODUCE YOU TO MY PROCESS SO YOU NEVER HAVE TO CHOOSE!

CLICK HERE TO DOWNLOAD

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