Branding for the haunted, the enchanted, and the strange
A brand that matches the aesthetics you love while creating an experience your audience will obsess over.
A brand you’re proud to show off.
Dark. Dreamy. Unforgettable.
you want a brand that finally feels like you
...NOT something you settled for.
You've come to the right place.
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this is where boring brands come to die.
Remember how you felt the first time you read THAT book? Or watched THAT movie? Or listened to THAT band?
Remember the first time you felt that "holy shit, this was made for me" feeling??
That’s exactly what I help you build.
I'm not here to hand you a few logos and some pretty graphics (although you get all of that too). I'm here to show you how to speak your audience's language on a visceral level.
A brand worth obsessing over. A brand that makes people feel SEEN.
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Let's build the brand you've been dreaming of
BOOKING FEB + MAR 2026 | BOOKING FEB + MAR 2026 | BOOKING FEB + MAR 2026
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Every dark fairytale has a moment when the heroine steps through a door, leaving behind the world that kept her small and entering the life she was destined to live.
You’re standing at that door right now.
And when you step through it, you won’t just claim that journey for yourself, you’ll open it for your customers too.
They’ll see your brand and recognize something they’ve been searching for all along: A reflection of their truest self staring back at them.
That's powerful. That's magic.
Take a sip...and descend
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branding | merch | print | websites | and more
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Muse and Misfit is a Gothic Brand Design Studio specializing in dark aesthetic branding for alternative women. We create brand identities and visual systems that capture gothic, fantasy, Victorian, and ethereal influences. Our services go beyond logos to include brand strategy, merchandise, print design, websites, and social media templates. By combining storytelling with design, we help alternative business owners build cohesive, unforgettable brands that feel as atmospheric as they look.